Our team.

Greg Russell, MS

Founder & Principal Consultant

Hi, my name’s Greg. I’m passionate about applying scientific methods and insights to solve real-world organizational challenges. My journey began with distinguished service in the Air Force, where I honed my skills in precision and leadership under pressure. Following my service, I spent more than a decade as an employee in various security-related occupations. During this time, I pursued a deep academic engagement with psychology, culminating in a Master’s Degree in IO psychology.

My commitment to IO stems from a belief in the potential of scientifically-informed strategies to transform workplaces. Having seen both the military and civilian sides of organizational structure, I bring a unique perspective to business challenges. My approach is data-driven and people-focused, aiming to enhance employee satisfaction and drive organizational success.